Pre-listing - Strategy - Marketing - Contract to Close. Every home, and every client, deserves a tailored approach. Within our proven four-step framework, our seasoned team creates a customized strategy for each listing, rooted in market insight, local expertise, and curated presentation. From thoughtful preparation to powerful marketing and skilled negotiation, we manage every facet of your sale to deliver the strongest possible outcome.
Preparing for your Market Debut! You only get one chance to make a first impression.
Prepping/Repairs - We’ll advise you on worthwhile repairs and projects to get your house ready for the market.
RealVitalize® program - Whether it’s a fresh coat of paint or renovating your kitchen, we can help you boost your sale price. There’s no hidden fees or interest—and you don’t have to pay until your property sells.
Staging - Our stagers will provide a roadmap of homeowner and staging activities so your home presents in its best possible light.
Photography - We’ll provide professional HD quality photos to showcase your home in print and online.
Floorplan - A professional floorplan will be drawn and included in both digital and print brochures.
Videos - Curated to create an emotional connection, we produce multiple videos to showcase your home across all digital platforms.
Brochures - We create professional glossy print and digital brochures, also available via QR code.
We believe in the power of the pre-launch! People shop with logic but buy with emotion. We create a buzz before your property hits the market. We’ve already determined the profile of your likely buyer. Now we customize our marketing plan so they fall in love with your home.
Right Pricing - Properly pricing your home will attract the most buyers. We utilize real-time data, market trends, and recent sales to formulate a successful pricing strategy.
Leveraging our network - Utilizing our extensive database, broker, and professional networks, we promote your listing to create a buzz before it hits the market.
Exclusive Listings/Previews - Not every listing goes on the open market immediately. Our clients have access to Coldwell Banker’s “Exclusive Look” program featuring off-market listings.
Online Advertising - We are deliberate and focused and present the right message to the right buyers at the right time through targeted marketing.
Social media campaigns - We love being social! We connect with online buyers and the local community through custom social media campaigns across multiple platforms.
Great marketing sells homes
We provide a comprehensive marketing strategy to tell the story of your home. Our approach includes:
Professional Photography and Videos
Social Media Advertising
Email Marketing
Content Marketing
Traditional Print and Direct Mail Marketing
Special Event Marketing
Personalized One-to-One Consumer and Business-to-Business Marketing
Click HERE to learn more about our signature marketing program.
Experience counts and who you work with matters.
We are your Trusted Advisors - Accepting an offer is more than just a price - terms are important too. We will guide you appropriately so you can properly evaluate all offers and make an informed decision.
Fierce Negotiators: We will do everything in our power to protect your interest and make sure you are getting the best deal possible.
Offer Accepted: Within three days of reviewing the fully executed contract, the attorney for either party may suggest modifications to the contract language or cancel. Once the parties agree, attorney review is concluded, and the contract is binding subject to home inspection, and mortgage contingencies.
Contingencies: Next steps involve moving forward with the home inspection and the buyer obtaining their mortgage commitment. Our transaction coordinator will make sure everything stays on schedule and will coordinate all appointments.
Closing: Once all contingencies are met we schedule the walkthrough and closing! Welcome to The Good Life!
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